The ABCs of marketing
Marketing trends to watch this year!
Discover the marketing trends to watch this year, from traditional marketing techniques to content marketing and search engine marketing (SEM) strategies. Focus on the marketing essentials to keep up with the latest marketing trends.
Digital marketing, optimise your online presence
Content marketing, generate engagement
Marketing automation, automate your campaigns
Mobile marketing
How to reach your customers on their smartphones?
Explore the different ways to reach your customers on their smartphones with mobile marketing. From display advertising to social media marketing and SEO strategies, learn the best practices for creating an optimised mobile experience for your target audience.
The all-in-one product information management solution: PIM
If you are looking for a quality PIM solution, platforms like Goaland.com can help. These sites offer an intuitive and easy-to-use PIM system. It can be customised to meet the specific needs of your business.
The PIM solution allows you to effectively manage your product information to improve your customer experience and increase sales. Manage all your strategies in one place with an all-in-one tool. Easily centralise the management of product data such as descriptions, images, prices, technical information and translations in a single database. Give your marketing, sales and customer service teams a simple and efficient way to get accurate and up-to-date information on items and services. With on-premise or SaaS software, you can also ensure that all product information is consistent and up-to-date across all sales and marketing channels.
E-mail marketing
Remember to send e-mails with conversion potential
E-mail marketing is still a must-have strategy for companies, but it is important to send e-mails that are likely to convert. To do this, it is essential to personalise messages according to the interests of your target audience and to optimise open and click rates. Complementary techniques such as influencer marketing, social referencing and flyer campaigns can also help maximise the impact of your email marketing.
The fundamentals of natural referencing
Optimise your online visibility effectively.
On-page SEO
Optimising pages for search engines
Off-page SEO
Strategies for improving online reputation
Local SEO
Optimization for local searches
Voice SEO
Optimization for voice queries
Multilingual SEO
Strategies for multilingual SEO
Technical SEO
Optimising the technical aspects of the site for SEO
Aim right and at the right time!
Digital Trends
The latest trends in digital marketing
The market will continue to grow and become more competitive. The companies involved must therefore find ways to differentiate themselves in order to retain and increase their customer base. To keep up to date, they need to keep track of the latest developments. Digital marketing experts need to get used to new technologies and changes in consumer preferences in order to be successful.
Live shopping
A new shopping experience
Broadcast live events to showcase your products and interact with your audience in real time.
Video content
Attractive and dynamic content
Use relevant videos to promote your products and services and attract the attention of your target audience.
Storytelling
Immerse yourself in your world
Tell your brand’s story in an engaging way to evoke emotion in your target audience.